I’ve been teaching the importance of pitching businesses, and how to do it, for a long time … and I often get a lot of push back.
It makes some sense: People fear reaching out to strangers. The pitch-er feels like they’re bothering the pitch-ee. And they’re afraid of not getting the business, which they think will feel like rejection.
Many of my students resist this (proven!) approach. They try to find an “easier” way to get clients—such as Upwork and Freelancer. (I’ve talked before about why those sites are bad for your business.)
I’ve also discussed exactly why pitching is really the only way to take control of your career. (Here’s the post again if you missed it.)
But here’s the thing: business owners want freelancers to pitch them. If you think about pitching this way, I think you’ll notice a difference in how you approach pitching.
Let’s think about this from the business owner’s perspective.
Not too long ago, I realized that I need a virtual assistant on my team. Having someone in that role will make a big difference in my ability to grow my business.
At the same time, I know that finding the right person will be a pain in the *ss. There are the typical channels: Google, referrals from other business owners. I could also look for courses that train people for these roles. And, basically, it will take so much time and the whole process will be haaaaaaaard.
It would be a dream come true if the right person would come and find me.
–> If I got and email from someone with the right skills, and they had looked at my site to offer some ideas for me, I’d hire them in a heartbeat.
And if I wasn’t looking for someone at the time, I’d certainly save their email for the future.
My life would be SO MUCH easier if they would find me.
Let me clarify: My life would be so much easier if they would pitch me.
Many business owners share my perspective. As a matter of fact, I promise you that the vast majority of business owners want freelancers to pitch them.
Every time you pitch a business—assuming the pitch is well-written, offers thoughtful ideas, and is tailored to the business—you are helping us.
Your pitch means we can skip the arduous task of finding the right person for the job. You miraculously show up in our inboxes as the answer to our problems.
There is absolutely no need to fear pitching—since it’s never about you in the first place! It’s about offering assistance to people who might need your service.
–> Please, don’t avoid pitching just because you’re anxious about it. So many people need you—today!
I hope this encourages you. Not only is pitching the right thing for your business, it’s the right thing for the business you’re pitching.
Your turn! Do you have any other concerns about pitching potential clients? What are they? Let me know in the comments below.