Freelance lead generation is just as important as lead generation for a business (remember: you are a business!). And in order to maintain control of your freelance business, and keep that work coming in, we recommend being consistent with website marketing, pitch emails, and networking.
When you have established a solid foundation through your website, pitching system, and network, you might find you’re ready to get a little more creative with your freelance lead generation efforts.
Fortunately, as technology evolves, there are more and more ways to get your name out there. Here are three creative ways you can market yourself to generate even more leads.
1. Giveaway a Prize
Promosimple.com and other giveaway sites are a fun way to generate leads! Identify a prize that would appeal to your target audience, and then collect their email address through the contest. You can also use this to grow your following on your business social media accounts.
The type of prize you offer will depend on your industry or service. Ideally, your giveaway will:
- Provide some real value to your prospects.
- Show off your expertise.
Yes, you’ll have to provide a service without being paid, but the people who enter to win a prize like this are self-identifying as perfect prospects! Not only will you get contact information for good leads, but you may also be able to turn your winner into a paying client!
Promosimple offers a free account as well as a few paid levels. Choose whichever meets your needs. And make sure to check out their blog, which gives marketing advice and tips to maximize the number of entrants.
2. Create a Webinar
Teaching is another incredibly effective way to demonstrate your skills and prove that you are trustworthy. Live teaching takes you even farther. Consider creating a webinar for your target audience and teaching them one aspect of all that you have to offer.
Just like the giveaway, you need to teach something that your prospects will find valuable. At the same time, it’s not necessary to give everything away. At the end of the webinar, you might want to offer a free consultation. When people take you up on that offer, they’re signing up to hear your pitch—and that’s a hot lead!
3. Offer Live Training
Similar to a webinar, try using your Facebook or Instagram page (associated with your business) to offer a live video training. It’s worth experimenting with this option, especially since the recordings remain on your page and could potentially generate more leads in the future!
One thing to keep in mind is that you never want to make your job seem easy! And don’t try to teach everything you know. Why would they hire you if you give them what they need for free?
Instead, offer teasers that show off your skills and convince them that they want more from you!
These are just a few ideas. Using your creativity, you will discover lots of ways to market yourself as a freelancer. The key is to keep three things in mind:
- Focus on the needs of your audience.
- Work toward your own goals.
- Have the willingness to experiment.
You never know what will resonate with your clients and make you irresistible to your audience!
Your turn! What creative methods for freelance marketing have you seen or tried? Let us know in the comments below!